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Head of Lifecycle Marketing

by Katherine Yim in Advertising/Public Relations/Marketing Services    29th Jan, 2020    HKD 70k - HKD 95k

The Head of Lifecycle Marketing leads a team of CRM experts of Customer Lifecycle Strategy responsible for CRM goals definition, Statistical Testing, Optimization Algorithms design, and Campaign Automation and Reporting and Effectiveness Analysis

  • Serve as subject matter expert and provide best practices to maximize customer value on all customer journey touchpoints: Engagement, Retention, and Re-activation 
  • Identify campaign/testing opportunities, define objectives and deliver plans to achieve them and results and report on results to stakeholders and identify key learning’s and best practices
  • Provide direction on the design and improvement of different Loyalty programs by effectively advising how to assess the value it generates, plan the architecture, create modular execution plans, and optimize all vital customer touchpoints.
  • Collaborate with Creative, Tech, User Experience, and Product global teams of clients to ensure innovation, successful implementations, and customer satisfaction
  • Build collaborative relationships with all marketing teams to gain a great understanding of customer base through insight, segmentation and data analysis
  • Manage data and CRM agencies, resolve any issues that arise during the implementation of CRM campaigns
  • Analyses and report on campaigns effectiveness in terms of traffic, acquisition, conversion, retention, and revenue
  • Monitor customer service feedback on all campaigns, product improvements, etc and be available for ongoing communication post-launch
  • Liaise with Business Intelligence team to ensure effective reporting, look for opportunities to automate as much reporting as possible and ensure analysis being done and delivered in a timely manner
  • Work on other related projects as required

Social Media Manager, Digital Entertainment Products

by Katherine Yim in Advertising/Public Relations/Marketing Services    29th Jan, 2020    Negotiable

Our client is looking to hire an experienced, creative, digital marketing leader specializing in Social Media with strong, diverse management experience to join a newly optimized and rapidly evolving team. As the successful candidate, you know that there is more to social media marketing than trying to execute viral content. Different social platforms have different user consumption behaviors and you are an expert in tailoring the right content for the right medium for the right audience type.

  • Manage and work closely with key agency partners to create, manage and execute content strategies by translating overall brand strategy into campaigns on appropriate social media channels. 
  • Oversee and ensure relevant content is delivered in accordance to pre-approved monthly calendars, adhering to brand voice and tone. 
  • Development of social media playbooks and posting calendars to ensure continuity of efforts and deploying central thematic stories. 
  • Create and deploy influencer marketing strategies that expand user base and create excitement. 
  • Work in collaboration with key stakeholders to amplify efforts; implement boosted content buys. 
  • Contribute to the development of meaningful, shareable content that incites action and engagement (short form copywriting, micro content). 
  • When required, develop weekly and monthly editorial calendar writing and editing. 
  • Perform and maintain up-to-date analytics and reports on all accounts, with continuous optimization toward key audiences and objectives. 
  • Research and social auditing. 
  • Daily monitoring and engaging within social channels, with continuous optimization and recommendations. 
  • Conduct ongoing competitive intelligence analysis. 
  • Ongoing analysis of social data and metrics; issuing weekly, monthly and yearly reports and executing appropriate strategies and recommendations for improvement. Creating benchmarks and forecasts by campaign. 
  • Creation of Digital Personas from strategic audience research. 
  • Keeping abreast of all industry trends, insights, topics and best practices with monthly memos. 

 

Acquisition online Marketing Manager – Game/Entertainment Industry

by Kitty So in Advertising/Public Relations/Marketing Services    17th Jan, 2020    HKD 30k - HKD 45k

* Exposure to China Market * Work in CWB, Hong Kong

  • Responsible for digital strategy, planning and execution as well as ROI measurement
  • Prepare reports on Acquisition Marketing performance with insightful analysis & KPI 
  • Develop marketing campaigns with the Marketing team in applying digital marketing techniques 
  • Devise and oversee digital campaigns, including creative development & media planning, with internal teams and external parties
  • Liaise with external stakeholder - agencies to oversee and optimise all acquisition projects delivery Implement projects/campaigns accurately, effectively and within budget
  • Coordinate closely with global digital team, digital agency, and other 3rd party agencies to optimise the digital conversion journey

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